Online Marketing
Online Marketing is considered to be the most effective and vastly-exposed way to promote your business to the biggest majority of potential customers. The problem is that one small mistake in the way you advertise your venture online can jeopardize the whole process in a way that will make it difficult to gain creditability and exposure among customers again. Thanks to online marketing gurus and specialized marketing companies, you won't have to experience severe mistakes; as most of the common mistakes are known and can be easily avoided by the help of those experts.

In the past decade, online marketing has been a field of testing by many marketing and advertising professionals. Due to the rapid changes in the conditions of the world, online marketing is changing faster. Everyday, new methods, techniques, and programs are made to enable business owners to make the most use of the online marketing phenomenon. But with each new thing comes new mistakes. Online marketing experts show the marketing mistakes that they have been victims to, so that we would be safe and know how to avoid them.

1. NOT LISTING YOUR BUSINESS WITH THE MAJOR SEARCH ENGINES
It is known among all the online marketing experts that more than 80% of traffic comes to a website from the search results of the major search engines like Google and Yahoo. Not taking advantage of these search engines will make you lose a lot of potential customers. There are dozens of ways to make the search engines recognize your business like Pay-Per-Click advertising and Search Engine Optimization, but the easiest way is just to submit your website address (URL) to them.

2. NOT USING VIRAL MARKETING
Viral marketing or word of mouth is the most cost-effective method to marketing your business online. It involves you giving away an e-book, newsletter or similar items to your visitors as a gift which will contain your website address and other ways to reach your business. This give-away can travel to unlimited number of people. This way you will make your customers advertise for you. Not fully utilizing this method in the right way will not spread the word about your business fast enough.

3. NOT COLLECTING EMAIL ADDRESS
Another great way for advertising is email marketing. You get the email address of who ever visits your website, and then email them a series of emails about you and/or your business on a timely basis. This way you will ensure that this visitor will respond to your offer one day if they don't respond to it the first time.

4. BEING A SPAMMER OR A SCAMMER
The most hated people online are spammers. You can be one unintentionally. This happens when you chose to advertise through unauthorized ways and without permission. This occurs mostly in email marketing. Scammers are people who don't deliver what they promised to.

5. USING THE WRONG CONTENT
Content is the most important factor determining the quality of your website. Using third grade content will damage the chances of your customers having interactions with what you are selling or offering them. High quality content with a little ''persuasion'' through words inside your website will do the trick.